Copywriting is a vital part of any digital marketing strategy. It encompasses everything from websites, to ads, to social media, to campaigns, to brochures. It is essentially the words that are used to sell a service or product.

Copywriting is the written text that ultimately convinces a customer to make a purchase. Strong copy can aid you in promotion and entice your audience. It’s what makes a customer click, stay, and then buy, so it’s a large part of every process. Your copy is the real basis of digital marketing. It’s used on all platforms and required by every business in order to convert traffic.

Pay Per Click advertising is a method in which companies advertise their services or products online and pay a small fee each time that one of their advertisements is clicked on.

PPC is essentially the purchase of traffic to a website by promoting ads on third-party websites, such as Facebook or Google, rather than gaining the traffic organically.

Creating a PPC campaign can be tricky. You have to consider what people are going to be searching for, choose your keywords carefully, and select the location, time, and language to effectively hit your target consumer right on the head.

PPC can be costly but is very effective. You can set a budget per day, ranging from cents to a few dollars per click. This may seem expensive but often results in a large sale that more than makes your money back. Best of all, PPC ads provide you with detailed analytics so you can see what’s working and what’s not. It’s an ideal digital marketing strategy for those with both small and big budgets.

SEO, or Search Engine Optimization, is the practice of optimizing your website and content to rank higher in search engines. SEO increases the chances of your site immediately showing up when people search for relevant words online.

If you have a solid SEO strategy in place, you’re much more likely to rank highly on Google — specifically on the first page of results. This, in turn, is going to bring in plenty of organic traffic to your site. SEO is extremely popular due to it being completely free and easy to incorporate into content. It’s used within all forms of writing, such as blogs, landing pages, and copywriting.

There are several tactics that can be used to improve your SEO, such as the inclusion of keywords, headers, tags, links, metadata, optimized images and videos, and the publishing of relevant and regular content, to name a few. No digital marketing strategy would be complete without SEO in place.

Web design and development refers to how websites are displayed on the Internet. It also relates to user experience with regards to website development instead of software development. In the past, web design was solely focused on designing websites for desktop browsers, but this has since changed during the mid-2010s when designs for tablet and mobile browsers have become increasingly important.

Proper web development is an essential aspect of an online marketing presence. If people only had 15 minutes to take in website content, most of them would prefer to see something aesthetically pleasing than something plain and static.

How a website is designed can have a huge impact on customer experience and lead generation. To build an effective business website, you need to understand the importance of good web design.

The job of a web designer is to flesh out the layout, appearance, and in some instances, the content of a website. Appearance often relates to the fonts, colors, and images used, while the layout refers to how the data is categorized and structured.

Marketing automation software automates, streamlines, and measures your marketing campaign’s tasks and workflows. It helps you to increase revenue, perform more efficiently, and establish data-driven marketing results. Paired with a good CRM system, your business will be unstoppable.

An integrated marketing strategy is a comprehensive plan formulated specially to achieve business marketing goals and prove a return on marketing investment (ROMI).

It also acts as a blueprint to help you combine multiple marketing methods such as ads, landing pages, sales promotions, and more.

After performing detailed marketing research, the strategy is developed, allowing your company to concentrate its resources on the best combination of opportunities to increase sales.

Let Fireline help your company produce an industry-leading strategy that will get results and convert customers. Our process is 100% data driven and based on experience. Contact us for a free strategy development session. 

Email marketing is a tactic that you’re most likely very familiar with. It’s an increasingly common way for businesses to directly reach consumers on a platform that everyone uses daily and can be a very influential marketing tool.

Email marketing is a direct and effective method to reach out to potential consumers and turn them into customers. An email can be used to alert audiences of a promotion or a sale, a new product, a giveaway, a newsletter, and so on.

If done correctly, for example, with personalization, a witty subject line, or relevancy to your audience’s interests, this marketing method can really bring in sales and increase brand loyalty. Email marketing is also an effective way to track progress and analytics, such as open rates, click-through rates, bounces, and more. It helps you to get an idea of what your audience is liking, and what’s not working for you.