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Copywriting

Copywriting is a vital part of any digital marketing strategy. It encompasses everything from websites, to ads, to social media, to campaigns, to brochures. It is essentially the words that are used to sell a service or product.

Copywriting is the written text that ultimately convinces a customer to make a purchase. Strong copy can aid you in promotion and entice your audience. It’s what makes a customer click, stay, and then buy, so it’s a large part of every process. Your copy is the real basis of digital marketing. It’s used on all platforms and required by every business in order to convert traffic.

Graphic Design

Eye-catching graphic design is a great way to capture the attention of your audience and to draw them in. It’s also imperative for building brand awareness.

Strong visual materials in marketing is an ideal way to accompany a piece of text or grab someone’s attention when scrolling through social media. Graphic design can be used to create promotional materials, to explain and showcase a product or process, to increase engagement, to aid campaigns and advertisements, or to represent your brand.

 

Visuals are important in the digital world, and a good piece of graphic design is sure to be memorable to customers. Chances are, if something catches your eye, you’re going to remember it. Graphic design is great for social media, where the majority of content is visual.

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Lead Generation & eCommerce PPC

Pay Per Click advertising is a method in which companies advertise their services or products online and pay a small fee each time that one of their advertisements is clicked on.

PPC is essentially the purchase of traffic to a website by promoting ads on third-party websites, such as Facebook or Google, rather than gaining the traffic organically.

 

Creating a PPC campaign can be tricky. You have to consider what people are going to be searching for, choose your keywords carefully, and select the location, time, and language to effectively hit your target consumer right on the head.

 

PPC can be costly but is very effective. You can set a budget per day, ranging from cents to a few dollars per click. This may seem expensive but often results in a large sale that more than makes your money back. Best of all, PPC ads provide you with detailed analytics so you can see what’s working and what’s not. It’s an ideal digital marketing strategy for those with both small and big budgets.

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Search Engine Optimization

SEO, or Search Engine Optimization, is the practice of optimizing your website and content to rank higher in search engines. SEO increases the chances of your site immediately showing up when people search for relevant words online.

 

If you have a solid SEO strategy in place, you’re much more likely to rank highly on Google — specifically on the first page of results. This, in turn, is going to bring in plenty of organic traffic to your site. SEO is extremely popular due to it being completely free and easy to incorporate into content. It’s used within all forms of writing, such as blogs, landing pages, and copywriting.

 

There are several tactics that can be used to improve your SEO, such as the inclusion of keywords, headers, tags, links, metadata, optimized images and videos, and the publishing of relevant and regular content, to name a few. No digital marketing strategy would be complete without SEO in place.

Social Media

Social media is an essential part of digital marketing and perhaps the most common practice of them all. Platforms such as Instagram, Facebook, Twitter, YouTube, and LinkedIn allow you to organically share your content with followers on a combination of different platforms. By doing so, you’re able to reach large audiences, engage with consumers, build up a following, and drive traffic to your company site.

 

Social media is a great way to generate leads, increase customer loyalty, and create a positive image for the brand. With the use of hashtags and paid advertisements, you’re also able to leverage social media to increase your reach and analyze how your content is working. At a time where everyone and anyone is on social media, it’s a strategy that is essential to success.

Content Marketing

Content marketing is an essential tool for marketing. Not only do blogs, videos, and other forms of content provide your audience with interesting and helpful content that will hopefully have them coming back for more, but a solid content marketing strategy is also an extremely inexpensive way to contribute towards a strong presence on the web.

 

Blogs are a great way to increase organic traffic. Continuous content along with the use of keywords, helpful links, title tags, and SEO will ensure that your blog posts increase your online presence and engagement, build trust with your audience, and allow you to establish yourself as a leader in your trade. A blog can also improve awareness and allow you to create content that people will want to naturally share with others.

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Web Design & Development

Web design and development refers to how websites are displayed on the Internet. It also relates to user experience with regards to website development instead of software development. In the past, web design was solely focused on designing websites for desktop browsers, but this has since changed during the mid-2010s when designs for tablet and mobile browsers have become increasingly important.

 

Proper web development is an essential aspect of an online marketing presence. If people only had 15 minutes to take in website content, most of them would prefer to see something aesthetically pleasing than something plain and static.

 

How a website is designed can have a huge impact on customer experience and lead generation. To build an effective business website, you need to understand the importance of good web design.

 

The job of a web designer is to flesh out the layout, appearance, and in some instances, the content of a website. Appearance often relates to the fonts, colors, and images used, while the layout refers to how the data is categorized and structured.

 

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MARKETING AUTOMATION

Marketing automation software automates, streamlines, and measures your marketing campaign’s tasks and workflows. It helps you to increase revenue, perform more efficiently, and establish data-driven marketing results. Paired with a good CRM system, your business will be unstoppable.

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Customer relationship management (CRM) software is used to optimize and improve customer relationships, with the goal of increasing retention, loyalty, and sales. A CRM system is one that most companies have in place that allows you to manage interactions with your audience effectively.

This usually involves automated tasks and digitized processes to make customer relationships more efficient and effective. A CRM system stores all customer details and information in one place so that companies are able to view this and better understand a customer, their preferences, and the actions and interactions they undertake. This can help companies to make decisions on how to market to a specific consumer and which actions to take to improve engagement and sales.

PROCESS OPTIMIZATION

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INTEGRATED MARKETING STRATEGY

An integrated marketing strategy is a comprehensive plan formulated specially to achieve business marketing goals and prove a return on marketing investment (ROMI).

 

It also acts as a blueprint to help you combine multiple marketing methods such as ads, landing pages, sales promotions, and more.

 

After performing detailed marketing research, the strategy is developed, allowing your company to concentrate its resources on the best combination of opportunities to increase sales.

 

Let Fireline help your company produce an industry-leading strategy that will get results and convert customers. Our process is 100% data driven and based on experience. Contact us for a free strategy development session. 

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EMAIL MARKETING

Email marketing is a tactic that you’re most likely very familiar with. It’s an increasingly common way for businesses to directly reach consumers on a platform that everyone uses daily and can be a very influential marketing tool.

Email marketing is a direct and effective method to reach out to potential consumers and turn them into customers. An email can be used to alert audiences of a promotion or a sale, a new product, a giveaway, a newsletter, and so on.

If done correctly, for example, with personalization, a witty subject line, or relevancy to your audience’s interests, this marketing method can really bring in sales and increase brand loyalty. Email marketing is also an effective way to track progress and analytics, such as open rates, click-through rates, bounces, and more. It helps you to get an idea of what your audience is liking, and what’s not working for you.

SMS MARKETING

SMS marketing is merely sending transactional or promotional messages directly to customers’ phones through a text message. Contrary to what people believe, it’s an effective way to market products and services because people are so attached to their phones these days. As a matter of fact, 77% of the American population own a smartphone, including 81% of American adults, while 57% claim they can’t live without a phone.

 

SMS marketing has an excellent chance of being noticed by your target audience. People are constantly checking on their phones to look through messages, and for most people, texts are checked more often than email. SMS messages can be easily tracked and will allow you to see who has opened your messages, if they clicked on your ad, and even see who never opened the message you sent. SMS messages are also a lot more personal compared to other forms of marketing. Because everyone uses their phones to stay in touch with family and friends, your customers will have a highly personal relationship with their phones.

 

Using SMS messaging provides you with an uncomplicated and straightforward way to connect with your customers — it doesn’t get any simpler than a text.

CHATBOTS & LIVE CHAT

While chatbots and live chats have been around for decades, businesses have only just begun utilizing the opportunities they can provide. Chat boxes are usually found in messaging apps, on company websites, and on smartphones. A chatbot that’s been optimized can be an excellent addition to any company’s website and can assist in boosting conversion rates.

 

Chatbots can provide unlimited potential — they are now increasingly used, and the modern chatbot is only in its infancy. With the continuous development of AI technology, chatbots will have more to offer. Having a chatbot can highlight your company’s image and brand since they represent your company while communicating with your customers. Additionally, Chatbots can automate processes and take on basic analytical or mundane tasks freeing up your time to do other tasks.

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We are Fireline Digital

Fireline Digital is a web design and digital marketing agency based in Utah—we help grow businesses.

Let's work together.

We are a bespoke digital marketing agency ready to help you ignite your company. Whether you are looking for a new website or fully integrated marketing strategy, we can help you achieve the results you are looking for. 

Fireline Digital

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(435) 400-0857

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    Fireline Digital is a web design and digital marketing agency based in Utah—we help grow businesses. Our team is made up of previous firefighters who now ignite brands and build relationships with our clients. 10% of all project costs are donated to the Wildland Firefighter Foundation.

    Integrated Marketing Strategy

    Ignite growth. Conversion-focused approach. We’ll create an unstoppable digital marketing strategy tailored to you. We build integrated marketing solutions based on how people interact with your brand.

    Web Design & Development

    Design is key. Lead generation is required. Your website is your first impression—one you get to control. Stand out in your market and drive sales with a powerful, lead-generating machine.

    Pay-per-click (PPC) Advertising

    Defeat obscurity. Drive results. Let the world know you are open and ready for business. Break out of obscurity and ignite your sales with our targeted paid-search and paid-social PPC advertising campaigns.

    Copywriting &
    Graphic Design

    Captivating copy. Eye-catching creative. Good marketing is simple, that’s why it is hard. Capture your audience’s attention with pixel-perfect, on-brand collateral that tells your story.

    SEO, Social, &
    Content Marketing

    Growth focused. Targeted content. Traffic doesn’t have to be paid for. Increase your organic rankings. Keep your followers engaged with targeted content delivered at the right time and in the right place.

    Email, SMS, &
    Web Chat

    Data-driven communication. Complete insight. Let’s create an unstoppable marketing solution that works for your business. Our drip campaigns lead to actionable insights and targeted follow-ups.

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    We are a team of marketing experts based in Salt Lake City, UT.

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    Fireline Digital is a web design and digital marketing agency based in Utah—we help grow businesses. Our team is made up of previous firefighters who now ignite brands and build relationships with our clients. 10% of all project costs are donated to the Wildland Firefighter Foundation.

    Integrated Marketing Strategy

    Ignite growth. Conversion-focused approach. We'll create an unstoppable digital marketing strategy tailored to you. We build integrated marketing solutions based on how people interact with your brand.

    Web Design & Development

    Design is key. Lead generation is required. Your website is your first impression—one you get to control. Stand out in your market and drive sales with a powerful, lead-generating machine.

    Pay-per-click (PPC) Advertising

    Defeat obscurity. Drive results. Let the world know you are open and ready for business. Break out of obscurity and ignite your sales with our targeted paid-search and paid-social PPC advertising campaigns.

    Copywriting &
    Graphic Design

    Captivating copy. Eye-catching creative. Good marketing is simple, that’s why it is hard. Capture your audience’s attention with pixel-perfect, on-brand collateral that tells your story.

    SEO, Social, &
    Content Marketing

    Growth focused. Targeted content. Traffic doesn't have to be paid for. Increase your organic rankings. Keep your followers engaged with targeted content delivered at the right time and in the right place.

    Email, SMS, &
    Web Chat

    Data-driven communication. Complete insight. Let’s create an unstoppable marketing solution that works for your business. Our drip campaigns lead to actionable insights and targeted follow-ups.

    Fireline Digital

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    Innovative campaigns with a sound lead-generation strategy and the metrics to back them up.

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    Web Design & Development

    UX/UI design that maximizes visitor conversions. Copy that engages. Analytics that drive sales.

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    Branding & Design

    Start with an idea. Scale to a brand. We create multifaceted branding solutions that stand out.

    Testimonials
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    Elizabeth CMO
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    Fireline managed to build our website under a very fast deadline and did an amazing job! Our new website is fun, exciting, and very easy to use. I've gone through several website redesigns before, and by far, this one was the simplest and fastest.

    I would recommend Fireline Digital Marketing very strongly. They're terrific to work with. Thanks to their PPC program, the traffic to our website has skyrocketed!

    Fireline Digital Marketing is outstanding at turning your vision of your website into reality. We are so happy with their work, we always recommend them to our partners. The Fireline team took over our existing site and turned it into something we love, and we are very grateful.

    Kickstart Your Business

    Versatile packages designed for all your marketing needs.

    At Fireline Digital, we recognize that marketing needs to be as targeted as our valued customers are unique. Whether you are a business owner just starting out or a marketing exec looking to ignite your lead generation, Fireline’s team of marketing experts has the expertise you need to get the results you are looking for. Catapult your success with one of our packages.

    • Kickoff / World-class brand identity and development.
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