Email marketing is a tactic that you’re most likely very familiar with. It’s an increasingly common way for businesses to directly reach consumers on a platform that everyone uses daily and can be a very influential marketing tool.

Email marketing is a direct and effective method to reach out to potential consumers and turn them into customers. An email can be used to alert audiences of a promotion or a sale, a new product, a giveaway, a newsletter, and so on.

If done correctly, for example, with personalization, a witty subject line, or relevancy to your audience’s interests, this marketing method can really bring in sales and increase brand loyalty. Email marketing is also an effective way to track progress and analytics, such as open rates, click-through rates, bounces, and more. It helps you to get an idea of what your audience is liking, and what’s not working for you.


SMS marketing is merely sending transactional or promotional messages directly to customers’ phones through a text message. Contrary to what people believe, it’s an effective way to market products and services because people are so attached to their phones these days. As a matter of fact, 77% of the American population own a smartphone, including 81% of American adults, while 57% claim they can’t live without a phone.


SMS marketing has an excellent chance of being noticed by your target audience. People are constantly checking on their phones to look through messages, and for most people, texts are checked more often than email. SMS messages can be easily tracked and will allow you to see who has opened your messages, if they clicked on your ad, and even see who never opened the message you sent. SMS messages are also a lot more personal compared to other forms of marketing. Because everyone uses their phones to stay in touch with family and friends, your customers will have a highly personal relationship with their phones.


Using SMS messaging provides you with an uncomplicated and straightforward way to connect with your customers — it doesn’t get any simpler than a text.


While chatbots and live chats have been around for decades, businesses have only just begun utilizing the opportunities they can provide. Chat boxes are usually found in messaging apps, on company websites, and on smartphones. A chatbot that’s been optimized can be an excellent addition to any company’s website and can assist in boosting conversion rates.


Chatbots can provide unlimited potential — they are now increasingly used, and the modern chatbot is only in its infancy. With the continuous development of AI technology, chatbots will have more to offer. Having a chatbot can highlight your company’s image and brand since they represent your company while communicating with your customers. Additionally, Chatbots can automate processes and take on basic analytical or mundane tasks freeing up your time to do other tasks.

Email & SMS Types



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