SMS marketing is merely sending transactional or promotional messages directly to customers’ phones through a text message. Contrary to what people believe, it’s an effective way to market products and services because people are so attached to their phones these days. As a matter of fact, 77% of the American population own a smartphone, including 81% of American adults, while 57% claim they can’t live without a phone.

SMS marketing has an excellent chance of being noticed by your target audience. People are constantly checking on their phones to look through messages, and for most people, texts are checked more often than email. SMS messages can be easily tracked and will allow you to see who has opened your messages, if they clicked on your ad, and even see who never opened the message you sent. SMS messages are also a lot more personal compared to other forms of marketing. Because everyone uses their phones to stay in touch with family and friends, your customers will have a highly personal relationship with their phones.

Using SMS messaging provides you with an uncomplicated and straightforward way to connect with your customers — it doesn’t get any simpler than a text.